Webinar’s

 

DATE: April 27, 2011
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET 

PRESENTERS:
Ann Handley,Chief Content Officer, MarketingProfs, Co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Alli Libb, Moderator, American Marketing Association

COST: Complimentary

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To Register

Blogs, YouTube, Webcasts, Twitter, Facebook and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. 

You can create the kind of web content, blog posts, videos, webinars, and web sites that will attract customers to you, rather than you chasing after them. What’s more, you can entice your customers to share those stories with each other, all across the web.

Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. More than ever before: Content is king! Content rules!

In this webinar, Content Rules author Ann Handley will:

  • Demystify the idea of your organization as a publisher
  • Show you what it means to create remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers to you
  • Give you some ideas you can steal about how others are creating content that arouse passion for their products or services
  • Give you insight into the strategies, tactics and “rules” you use to empower your brand

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